Get started by using the free GYoL app to select the ewe and ram that will produce your lamb. All our sheep are successful breeders, but different animals produce meat with higher and lower fat content—so all you need to do is decide which one you think tastes better.

You can also use the GYoL app to see where the ewe is at any given time during her pregnancy, and you’ll receive a notice as soon as your lamb is born. In order to raise free-range animals we have to let Mother Nature take her course, and sometimes that means that ewes and newborn lambs die. Please let us know if you would like to be notified of any deaths and we’ll take care of that too.*

Once your lamb is weaned and out running with a mob, you can use the GYoL app to follow its location and activity. You’ll automatically receive notices each time your lamb gets moved to another paddock, or is mustered in for care. You can also subscribe to photo feeds from your lamb’s perspective, or watch live webcams from around the station. Premium subscribers receive beautiful GPS trace maps of their lamb’s lifetime movement across the landscape, as well as tasteful photographs of the lamb, the growers, and the station of origin.

Our breeders and growers have successfully raised merino on these lands for decades, and have hundreds of years of combined experience. However, if at any time, or for any reason, your lamb is not being treated in a manner that you believe is appropriate you can use the GYoL app’s “Contact My Grower” function. Our service guarantees that your grower will respond within 6 hours, and discuss any concerns you have.

All lambs finish feeding in areas where wild thyme thrives, allowing their meat to take on its subtle flavour. You’re very welcome to visit your lamb at this time, meet your grower, and enjoy the spectacular scenery.

The GYoL app will also send you a notice when it’s time to take your lamb to slaughter, and if you’re on site we invite you to witness its quick and humane death, and to help in the butchering. If you prefer to have your selected lamb cuts sent directly to you, we’re happy to arrange that instead.

Whatever you decide, we trust that you’ll share many happy meals with family and friends, knowing that your lamb was raised in the best way possible – your way!

* Deadstock disposal is provided as part of our regular service. Individual burial is available to subscribers of our Premium Service.
** Farm kills are managed by your grower and provided as part of our service. Veterinarian-assisted euthanasia is available to subscribers of our Premium Service.


“This scenario seems…appealing because I think I’d enjoy keeping track of my in-vivo lamb and then enjoying a nice roast.” – Unknown Respondent, Australia

“I like the idea that consumers have some say in how their meat is produced, with the ability to visit the farm.” – Farm Respondent, New Zealand

“interesting because i can have my own lamb and tracked i know who is, where came from, the freshness of the meat, what the animal ate during his period of life etc…” – Unknown Respondent, Italy

“I like the idea of being very conscious of where the food we consume comes from; and as a consumer having a better ‘big picture’ view of the ecosystem / infrastructure / heritage / history of food.” – Government Respondent, New Zealand

“The idea is not an easy take for most people, since we’re used (at least from where I’m from, in Brazil) about NOT having a clue about where our food comes from, who the producers are or how the animal was treated. We’re one of the largest countries exporting meat worldwide, still we don’t have sufficient information about it’s processes. I’m concerned about the path we’re leading to the future, and for that I believe this scenario can be appealing. Consciousness and transparency are necessary. The question is if that sort of information is capable of changing behaviors, of empowering people to act in a different way.” – University Respondent, Brazil

“Paddock raised I found interesting and provocative. This scenario is an extreme end of producer/consumer relationship.” – Industry Respondent, New Zealand

“General logistics of physically (in vivo) farming each individual…and the constant monitoring of what is going on with each individual animal [is problematic]. Plus the consumer being able to have so much input into what the farmer is doing would, in my opinion, add stress to what is already a stressful job. Also not sure how consumers would cope with getting to the end of ‘raising’ their lamb and then making the choice on how/when to kill and butcher. Not a lot of people actually want to do ‘the dirty work’, myself included, and I have lived rurally most of my life.” – Farm Respondent, New Zealand

“Some elements…raised go a step too far in that the consumer is driving the process but probably doesn’t have the experience or knowledge on how best to achieve the result. Best left to those in the know, I don’t tell my dentist how to fix my teeth, he is the expert.” – Industry Respondent, New Zealand


Galloway, A. & C. Caudwell, in press, “Speculative Design as Research Method: From Answers to Questions and ‘Staying with the Trouble’,” in Undesign: Critical Practice at the Intersection of Art and Design, G. Coombs, A. McNamara & G. Sade (eds), New York: Routledge.

“Our Grow Your Own Lamb case study highlights how speculative design can raise more questions than it provides answers, as well as constitute new kinds of public that are not bound to being citizens but, following Donna Haraway, are still encouraged to ‘stay with the trouble’.”

Galloway, A., 2014, “Do People Dream of Electric Sheep?” Royal Geographical Society (RGS/IBG) Annual International Conference, 26-29 August, 2014, London, UK.

Galloway, A., 2014, “Why Count Sheep, and Other Tricky Questions About Speculative Design Ethnography.” Mobilities and Design Workshop, 29-30 April, 2014, Lancaster University, Centre for Mobilities Research, Lancaster, UK.

Galloway, A., 2013, “Towards A Multispecies Internet.” Society for Social Studies of Science (4S) Annual Meeting, 9-12 October, 2013, San Diego, US.